Not one of them offers advertising.


Joy Riot is an advertising agency in Alexandria, VA. Our business model isn’t unique. Our mindset is. To us, the term “joy riot” is more than a cool juxtaposition of words. It’s the pure essence of what an ad should be: something that gets your attention—but for all the right reasons.



These two started the riot.


John Armstrong, CCO + Co-Founder

John read Jack Kerouac’s On the Road at an impressionable age, and hasn’t been the same since. The fates led him to advertising, for which his family will forever be grateful. He honed his craft in New York at Saatchi & Saatchi and, a subsidiary of Amazon, before moving to Alexandria, VA and placing Global Thinking at the center of DC’s advertising scene as its Creative Director. The industries he worked for include food and beverage, automotive, education, technology, healthcare, financial services, real estate, apparel, and manufacturing. He is a graduate of Fordham University and the School of Visual Arts in New York.

Jessica Brown, President + Co-Founder

Jessica’s an international baller. Yep. She played high school basketball in Tokyo, and maintains that drive to win. She started her ad career at McKinney. Then moved to lead accounts at Hill Holliday, Toth+Co, and Global Thinking. Along the way, Jessica launched integrated campaigns in the fashion, luxury, lifestyle, hospitality, travel, consumer products, technology, sports nutrition, financial services, real estate, non-profit, and retail industries. Jessica graduated from GWU with a BBA in Marketing and International Business. There, she also earned her International Advertising Association’s Diploma in Marketing Communications.



Brands we've worked with.



we don't do missing pet posters. everything else is fair game.


Marketing Strategy

Brand Development
Marketing & Advertising Strategy
Campaign Strategy
Communication Planning
Media Planning
Market Research

Integrated campaigns

Video, Print, Radio
Out of Home, Digital
Social, Email
Direct Mail, Events
Point of Sale, Collateral


Editorial Calendars
Static Posts
Asset Libraries
Social Media Campaigns
Video & Photo Shoots

brand identity

Identity Systems
Logo Exploration
Look, Feel, & Voice
Brand Guidelines


Customer Journey
Content Assessment
Site Planning
Information Architecture
Website Design
Search Engine Optimization (SEO)
Content Development
Front-End Development
WordPress Development